Why Experienced Industry Professionals Are Choosing Multi-Funder Platforms: Lorelei Krier Joins Catalyst Finance Company

April 21, 2026

Some professionals build a book of business. Others build something far more valuable: relationships that last for decades.

For more than 30 years, Lorelei Krier has been the person dealers, vendors, and business owners call when they need a practical solution, an honest answer, and someone who knows how to get a deal done.

Now, she is bringing that experience to Catalyst Finance Company. Lorelei began her career in finance and lending immediately after high school and, by age 21, was managing her own branch in Grande Prairie, Alberta. She went on to build a successful career across automotive finance, commercial leasing, vendor programs, and F&I, including roles with BMO Auto Finance, leasing programs supporting Honda Canada, and as the first representative in British Columbia for First Canadian Insurance Corporation.

Throughout her career, Lorelei built her reputation on communication, integrity, and making the process easier for both vendors and customers.

“I believe communication and making the process easy are the keys to strong relationships with both vendors and customers,” says Lorelei.

Those qualities have become even more important in today’s market.

Businesses are navigating tighter cash flow, higher equipment costs, aging fleets, rising use of credit, and increasing pressure to remain competitive. Vendors and finance professionals are being asked to deliver faster answers, more flexibility, and more options than ever before.

That is one reason experienced industry professionals are increasingly choosing to partner with multi-funder platforms.

In the past, many brokers, lessors, and finance professionals worked with a limited number of lenders or relied on a single funding source. Today, that model can make it difficult to compete.

A multi-funder platform gives experienced professionals access to a wider range of lending partners, programs, structures, and credit appetites. Instead of trying to fit every customer into one solution, they can match each opportunity with the right one.For clients, that can mean:

  • More financing options for a wider range of credit profiles
  • Greater flexibility on terms, structures, and equipment types
  • Access to both new and used equipment financing
  • Faster decisions and more competitive approvals
  • The ability to support customers through changing market conditions

For experienced professionals like Lorelei, it means they can continue doing what they do best: building relationships and helping customers grow, while gaining access to more resources behind the scenes.

“I was looking for more sources to assist my vendors with the leasing and financing needs of their clients,” says Lorelei. “Through Catalyst, I’m now able to provide more options for my commercial leasing customers.”

That is why Lorelei chose to join Catalyst Finance Company.

Catalyst’s multi-funder platform provides access to a broad range of commercial leasing and financing solutions across industries. More importantly, it allows experienced professionals to maintain the relationships they have spent years building, while enhancing what they can offer.

For Lorelei's clients, the relationship remains the same. What changes is what is available to them.

They gain access to more options, more flexibility, and more support.

Lorelei sees significant opportunity ahead in used equipment leasing, commercial fleet management, rapid-approval financing, EV-related opportunities, and solutions that help small and medium-sized businesses remain competitive.

“This next chapter is about offering more while staying true to the values that built my business in the first place,” says Lorelei.