The Alta Group Announces Strategic Affiliation with Cam Krueger

ROCHESTER, NY, March 31, 2026 —The Alta Group has established a strategic affiliation with Cam Krueger, expanding the advisory firm’s recent senior-level experience in equipment finance and decades of industry expertise, Alta Co-CEO Valerie L. Gerard announced today.

 Krueger will serve as an Alta director and integral member of the operational enablement and technology team, providing strategy and competitive alignment services to clients.

 “We are delighted Cam is working alongside our trusted team of global equipment finance advisors,” Gerard said. “He is known for his hands-on work as a senior executive, helping equipment finance companies optimize operations, select and implement the right technology for their businesses, and navigate the complexities of digital transformation. Cam also is well-regarded in the industry for his strategic perspective on what works, and what does not work, in equipment finance.”

Krueger has implemented every major technology platform in the market and helped many of the leading companies in equipment finance, Gerard noted. He built specialty finance practices at three global consulting firms before affiliating with Alta. First, as vice president of Capgemini, then as managing director at Deloitte, and later as managing director at Accenture. His work contributed to significant sales and revenue growth for the companies, the successful completion of complex implementations, operational improvements, and the establishment of centers of excellence. Krueger also created the industry's first comprehensive technology benchmarking tool.

 About The Alta Group

The Alta Group is a trusted global advisory firm exclusively dedicated to equipment finance since 1992. Its interdisciplinary team of advisors approaches every client engagement with agility, with the future in focus, best practices in mind, and a deep understanding of various sectors and market trends. The advisors, many former C-suite executives, provide “real-world” strategies for banks, independents, captives, and OEMs, fintechs, service providers, and other commercial finance enterprises in asset finance.

For information on the group’s services in the United States and Canada, Latin America, Europe, the Middle East and Africa, China and Asia-Pacific, visit www.thealtagroup.com and follow updates on LinkedIn