NewLane Announces Promotions to Credit, Sales, Support Teams

 NewLane Finance, a subsidiary of WSFS Bank, has announced a number of promotions within its Credit, Sales, and Support teams: 

Rebecca Masserini-Cooper has been named Vice President of Credit. This senior leadership role is responsible for overseeing the organization’s Credit Policy and Credit Procedures & Guidelines, risk management, and lending strategy. She will also provide strategic direction and hands-on oversight of underwriting, portfolio management, and credit policy. Masserini-Cooper has more than 20 years’ experience in the equipment finance industry. 

Kimberly Cannon has been named Direct & Vendor Retail Sales Manager. In this role, she leads efforts to accelerate annual sales growth through the Direct Sales and Vendor Retail Sales channels, drive operational excellence in sales and customer service, and collaborate closely with organizational leaders to support strategic business objectives. She has more than 30 years’ experience in the equipment finance industry. 

Anetta Ventresca has been named Credit Operations Manager. In this position, she is responsible for auditing contracts to ensure compliance with credit guidelines before funding, maintaining vendor payment records, and contract modifications. She has more than 12 years’ experience in the equipment finance industry. 

“These promotions recognize the ongoing commitment of three team members who have been instrumental in helping NewLane reach our goals for growth and for service,” said Robert Ferraro, Senior Vice President and Chief Sales Officer. “We’re proud to have Rebecca, Kim and Anetta leading their respective teams to keep us growing.” 

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NewLane Finance is a subsidiary of WSFS Bank, providing equipment financing solutions to small- and mid-sized businesses across the country. NewLane has been recognized as a Monitor 100 company based on annual sales and a Monitor 40 company based on sales in the Healthcare industry. It is headquartered in Philadelphia.